On the occasion of International Youth Day 2025, I had the privilege of delivering a dynamic and interactive workshop for the young leaders of Nilkantha Municipality, Dhading. The session, titled “Personal Branding Using AI”, aimed to empower youth with the knowledge, skills, and tools they need to build a strong and authentic identity in today’s digital-first world.
This workshop was part of the municipality’s celebrations for International Youth Day, a global event recognized by the United Nations to highlight the contributions, challenges, and potential of young people in building a better future.
The Growing Need for Personal Branding Among Youth in Nepal
In an era where opportunities are global and competition is intense, personal branding has become a vital skill for students, job seekers, entrepreneurs, and professionals. For the youth of Nepal, it’s not just about having qualifications; it’s about standing out, building trust, and creating opportunities.
I explained how personal branding goes beyond looking good on social media—it’s about telling your authentic story in a way that resonates with your audience. Whether you want to land a dream job, attract clients for your business, or build a public profile, your personal brand becomes your most valuable asset.
The Role of AI in Building a Personal Brand
The heart of the workshop was exploring how Artificial Intelligence (AI) can transform personal branding. AI is no longer just for tech companies; it is a powerful tool that individuals can use to design, manage, and promote their personal brand more effectively.
During the session, we covered:
- AI-Powered Content Creation: Tools like ChatGPT and Jasper that help generate engaging social media posts, blog articles, video scripts, and captions tailored to your personality and goals.
- AI Design Tools: Platforms like Canva’s AI features and Adobe Express that make it possible to create professional logos, posters, resumes, and presentations—no advanced design skills required.
- AI for Research and Strategy: Using AI to analyze audience preferences, discover trending topics, and identify brand growth opportunities.
- AI for Productivity: Scheduling posts, managing content calendars, and automating repetitive tasks so you can focus on creativity and networking.
By using these tools, even youth with limited resources can compete with established professionals and brands, leveling the playing field in today’s fast-paced digital marketplace.
A Hands-On and Engaging Learning Experience
Rather than a one-way lecture, this workshop was designed to be interactive and practical. Participants were encouraged to try AI tools in real time—writing their own brand statements, generating eye-catching visuals, and assessing their current online presence.
The excitement in the room was palpable as young participants realized that with the right tools and mindset, they could amplify their voice and visibility far beyond their local community.
The Impact on Dhading’s Youth
Nilkantha Municipality has a rich pool of talented young people, many of whom are looking for ways to showcase their skills beyond traditional methods. This workshop gave them a clear roadmap:
- Define who they are and what they stand for.
- Use AI tools to create content that reflects their identity.
- Stay consistent in their messaging to build trust over time.
- The feedback from participants showed that they were not only inspired but also ready to take action. Many shared plans to start a blog, redesign their LinkedIn profiles, or launch a small business page using the techniques they learned.
International Youth Day as a Catalyst for Change
International Youth Day in Dhading was more than just a celebration—it was a call to action. By equipping young people with modern skills like AI-driven personal branding, we are helping them prepare for a future where digital presence is as important as real-world achievements.
The session served as a reminder that youth empowerment in Nepal must be a blend of values, creativity, and technology. When young people learn to tell their stories effectively, backed by AI-powered tools, they can position themselves for success not only in Nepal but on a global stage.
Moving Forward
I am grateful to Nilkantha Municipality for the opportunity to work with such passionate and forward-thinking young minds. My hope is that this workshop is just the beginning—that these youths will continue experimenting, learning, and refining their personal brand so that their voices are heard, their skills are recognized, and their dreams are achieved.
In the coming months, I plan to organize more such workshops in different municipalities, ensuring that AI skills and personal branding knowledge reach as many young people in Nepal as possible. The future belongs to those who are ready to adapt, innovate, and lead—and Dhading’s youth have already taken a strong first step.
