What is your Personal Brand Score?

Nothing or very little My social media profiles Some professional content A strong professional presence A clear, authoritative brand with consistent content

I struggle to explain it clearly I have a rough idea but it sounds generic I can explain it but it takes a few sentences I have a clear sentence but it could be sharper I have a powerful, specific one-line positioning statement

Very inconsistent, each platform looks different Slightly inconsistent Somewhat consistent Mostly consistent with minor differences Fully consistent with the same message, visual, and tone everywhere

Never or very rarely A few times per year Once or twice per month Once or twice per week Multiple times per week with a clear content strategy

Almost no one knows me professionally A small circle knows me A reasonable number know me locally I am well known in my local or industry circle I am recognised beyond my immediate network in my domain

It is incomplete or outdated Basic information only Average profile with some content Good profile with regular activity Highly optimised, active, and regularly generating opportunities

Never. I always have to chase opportunities Rarely Sometimes Regularly Constantly. My brand attracts the right opportunities without me chasing them

I have not thought about this I have a vague idea I know them but have not communicated them I know and sometimes communicate them Fully defined, consistently communicated, and recognisable by others

No. I try to be good at many things I have a broad area but nothing specific I have a niche but it is not very clear to others My niche is clear to most people I work with Fully clear niche with strong positioning in that domain

Very low. I feel invisible professionally Low. I know I need to do more Moderate. I have started but have a long way to go Good. My brand is working but could be stronger High. My brand is clear, consistent, and generating results